Sponsoring a football team is one thing, but the next firms have sponsored whole entire leagues.
Italy has been one of the most effective national teams ever, and the domestic league is no different. The league has been one of the most watched competitions since soccer begun to be televised to foreign countries, and this was specifically true over the 90’s when the league was the most prominent in the world. Having the worlds top rated footballers helps to market the league across the world, and with the introduction of debatably the best pro of all time, this has never been more relevant. As the division is so viewed and popular it has led the Telecom Italia board to sponsor the division; with such great viewership, it is an effective way of marketing and advertising the firm and brand. As the sponsorship is long-term, the company becomes synonymous with the league and makes the brand practically a household name.
Spanish soccer has been the dominant force for the last ten years or so, and as a result of this their domestic league has been seriously renowned. The top two club clubs in Spain pull in some the biggest crowds and television viewers of any sports clubs. One of the Spanish clubs has been the best team in Europe in terms of the top European league, which is the most seen club cup contest. Spanish football dominance was not restricted just to the club competitions, as the Spanish national team likewise won 3 international championships in a row not too long ago. Being a Spanish bank, it was a natural and beneficial step for the Santander Board to sponsor the Spanish top division. Some people criticise the league for being overly top heavy, where the top three or four clubs are far greater than the rest of the league, however that is unavoidable when the top teams are as excellent as they are.
The most viewed division in the world is the English top division, which many people contend is the most competitive too; this competitiveness identifies why the division is so renowned in nations on the other side of the world. So not only is the English division the most popular domestic league in Europe, but also the world. Such big appeal makes the division an eye-catching sponsorship opportunity for the largest businesses, which is why the Barclays executives have made the decision to sponsor the league for many years. Some of the most popular footballers in the world play in England, so it develops plenty of debating points for supporters, which means the sponsors of the division are likewise chatted about, making it an successful sponsorship prospect. The division has the largest t.v. package in the world, so the teams and every person connected receive a cut of the big pay out from the TV deal; the deal is so important because the league has a few of the greatest European football clubs.